Personalize
with poise.
Bucket, an initiative of Predicate, is
a consulting and research practice
dedicated to better digital personalization.
What does Bucket do?
Bucket provides services and tools to help digital teams act with purpose in effectively leveraging personalization technology. We deliver strategy, analysis, execution and management to make personalization efforts a success—at every scale, budget, and setting.Why Bucket exists.
Because personalization is hard, essential and evolving fast. (Disagree?)Who is Bucket for? What are their challenges?
- CXOs unsure how to invest intelligently in personalization technology
- Digital decisionmakers trying to navigate the solutions marketplace
- Product teams trying to scope and sequence personalized functionality
- UX teams trying to design for emerging user interfaces, like bots
- Marketers trying to scale and deepen their performance marketing
- Managers trying to govern and align with business operations
Solutions we provide
Services span strategy + execution:- designing MVP-style personalized user experiences
- understanding the personalization landscape
- developing a personalization program and content strategy
- evaluating and selecting a technology provider
- feature design + engineering
- benchmarking and optimizing program performance
Scope of solutions
Personalization is a broad field:- personalized sites and apps
- conversational user interfaces (voice/bots/messaging)
- recommenders
- notifications
- omnichannel marketing
- growth, testing + optimization
- predictive analytics
Let us navigate these areas with you, building your competence and confidence. We are on-call experts.
Why choose Bucket? 3 differentiators of deep expertise:
- Content subject matter expertise, the x-factor in personalization work. We understand how design and context impacts content ROI.
- Information sciences rigor. In short, AI needs IA. Algorithms rely on architecture. We deliver a “smart” UX that weaponizes structured data.
- Product-centric savvy in Bucket’s own progressive personalization techniques, closing the competitive gap and revealing incremental business opportunity, creating value even through modest efforts.
Ways to access Bucket online
Bucket includes...
This is Bucket, this overview site
Bucket is also:
Bucket Studio, a blog on our services work
Bucket List, an email newsletter
Bucket Brigade, a video interview series
Services at a glance
Bucket offers services geared to 3 stages of digital matury, based on your current capability in delivering personalized experiences.Our thinking
Progressive Personalization: Designing a Better Personalized Experience
A framework to design for personalization in 2017.
A framework to design for personalization in 2017.
Notification Schemes are Raw or Cooked
There are two ways of looking at how to work with notifications.
One is right.
There are two ways of looking at how to work with notifications.
One is right.
Navigating the Personalization Gap: A 2017 Field Guide
Success in a personalization initiative requires understanding the solutions landscape—and the true place of your needs within it.
Success in a personalization initiative requires understanding the solutions landscape—and the true place of your needs within it.
Jeffrey MacIntyre, Principal of Bucket Studio
An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.
Predicate, his consultancy, was founded in 2008; Bucket is new to late 2016.
Predicate’s focus is to define content offerings and build content operations.
What people say
"Jeffrey brought the exact perspective that our company needed ... a focus on illustrating how industry-standard metadata could improve product definition, feature development, and programming .... The results of his work provided our teams with a new viewpoint on how they might best organize themselves and unlock product opportunity with the Vimeo content library—past, present, and future."
—Brian O'Hagan, Director of Product, Vimeo
Contact
Bucket Holdings is based in New York, with offices in the bucolic Hudson Valley. Hit us up: +1.347.688.6796
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Bucket is ...
Bucket List — newsletterBucket Studio — editorial
Bucket Brigade — video
Connect
@jeffmacintyre@ThisIsBucket
Jeff MacIntyre